Juvéderm collected a group of influencers to launch two new campaigns — Make Your Own Mark and JuvedermIT. Each influencer provided multiple pictures and videos to be used in Facebook posts, Instagram posts and stories, and twitter posts. These posts lived in tandem with commercial advertisements living on TV, online, and YouTube. In addition to promoting the fillers, another leg of the campaigns was to drive to Juvéderm’s rewards program, Brilliant Distinctions.
I created and managed the content calendar and its messaging strategy–executing innovative social media tactics that were impactful despite intense federal regulations.
