Hi! I am Smriti Tandon 👋🏼
(a little hard to pronounce but you'll get the hang of it, just keep practicing)
(a little hard to pronounce but you'll get the hang of it, just keep practicing)
🌍 Born in Kuwait and raised in India, my journey has been anything but conventional. Growing up in a culture where traditional career paths like medicine and engineering are highly valued, I took a leap into the dynamic world of advertising and storytelling, following my passion for creative expression.
🏆 After earning a degree in Journalism and Mass Communication, I honed my skills in several renowned advertising agencies. However, I felt the urge to expand my horizons and connect my creativity with a global audience. This quest led me to Miami Ad School, a transformative experience that reshaped my perspective and approach to creativity.
✍️ Today, I am a UX Writer with a rich background in marketing and copywriting. My journey through different cultures and industries has equipped me with a unique lens to view the world. I thrive on staying ahead of emerging trends and technologies, focusing on crafting content that resonates with users and enhances engagement.
🏆 After earning a degree in Journalism and Mass Communication, I honed my skills in several renowned advertising agencies. However, I felt the urge to expand my horizons and connect my creativity with a global audience. This quest led me to Miami Ad School, a transformative experience that reshaped my perspective and approach to creativity.
✍️ Today, I am a UX Writer with a rich background in marketing and copywriting. My journey through different cultures and industries has equipped me with a unique lens to view the world. I thrive on staying ahead of emerging trends and technologies, focusing on crafting content that resonates with users and enhances engagement.
HOW I CAN HELP
Content Strategy Planning, structuring, and writing content so it makes sense.
UX Writing Clear, friendly, conversational text to improve the user experience.
Information Architecture Organizing information in an intuitive way.
Messaging & Positioning What to say, how to say it, and why people should care.
Taxonomy & Labeling Grouping and naming things so they're easy to find.
Technical Writing Simplifying complex information.
Editing Keeping what's necessary, tossing what's not.
UX Writing Clear, friendly, conversational text to improve the user experience.
Information Architecture Organizing information in an intuitive way.
Messaging & Positioning What to say, how to say it, and why people should care.
Taxonomy & Labeling Grouping and naming things so they're easy to find.
Technical Writing Simplifying complex information.
Editing Keeping what's necessary, tossing what's not.
WORK EXPERIENCE
Content Designer | Amazon, Seattle Feb 2022 - Present
Content Strategist (Contract) | Google, Remote/Seattle Jan 2021 - Jan 2022
Copywriter/UX Writer (Contract) | Capital One, Chicago June 2019 - Jan 2021
Senior Copywriter | FCB, Chicago June 2019 - Jan 2021
Senior Content Writer | UM, Dubai Oct 2016 - Feb 2017
Copywriter | Ogilvy, Dubai Feb 2015 - Sept 2016
Copywriter | TBWA, Tallahassee Nov 2014 - Feb 2015
Copywriter (Consultant) | RPA, Santa Monica Sept 2014 - Nov 2014
Copywriter (Intern) | JWT, New York April 2014 - June 2014
Copywriter (Intern) | MRY, New York Jan 2014 - March 2014
Copywriter (Intern) | Ogilvy, Hong Kong Oct 2013 - Jan 2014
Copywriter (Intern) | Sapient, Miami July 2013 - Sept 2013
Junior Copywriter | McCann, New Delhi Oct 2010 - Dec 2011