Year in Search 2021
Audited content for the biggest Google campaign called Year in Search 2021, the campaign has ~200M views globally. With the audit, my aim was to ensure we have the right balance when it comes to diversity, equity, and inclusion in our representation. Identified gaps in the film and provided in-depth analysis to the creative team leveraging data visuals.
Google in the U.S.
Created content framework for Google in the U.S. page by collaborating with various stakeholders and strategizing with the UX Designer on the hierarchy. My process started by auditing all the existing pages that Google has created for other countries. For instance, what has Google been doing in Australia, Italy, Turkey, Germany, France, Korea, and the U.K. I created a content matrix and listed all the topics that these countries have covered. Then I collaborated with Head of Policy and the Brand Marketing Lead and built a framework for our page. I constantly shared updates with other stakeholders for approvals like the legal and regulatory teams. Because of the tight deadline, I was not only creating the framework but I also took the responsibility of finding the right images for the content and also helped the writer with the edits.
US Products Page
After gathering learnings and insights from an interim redesign, we just launched a new US Products page on About.google.
The About site recently reached 1 billion cumulative users since its inception in late 2016. During that time, over 60% of site visitors (600M+) have explored the Products page. This year, we launched a fully redesigned version of that all-important page, building on a variety of insights, learnings, and research compiled over the years.
Side-by-side comparisons of the Products page throughout the years, spanning 2016 until today. The latest version is considerably shorter and features more timely, curated content about our products and brand values.
The page’s enhanced ability to go beyond merely cataloging all the products we make, to further elevating the helpfulness of the products and illustrating the underlying brand values built into each of them. The aim is to keep the Products page fresh by consistently curating a range of key product updates and timely brand moments across the company — from I/O to Back to School and much more.
Redesign of the All Products section (WIP)
The goal of this project is to significantly optimize the “All Products” section of About.Google/products in order to more effectively:
Help people discover the product they are looking for
Help people discover new products
Identify a product categorization scheme that effectively balances:
User behavior and needs
Brand priorities
Google’s organizational structure realities
All products audit
FILMS
All over the country, people are searching “how to start,” with many of those searches having to do with our ever-changing relationships with work. Whether it’s finding a new job or beginning a new career, people are starting their next chapter with a little help from Google.
SOCIAL
Wrote social copy for Google's Impact Challenge for Women and Girls. The line "When she rises, we all rise." was recognized throughout Google Brand Studio.
