CHALLENGE
Craft content that helps users immerse themselves in the Capital One® Walmart® Credit Card program.
SOLUTION
Develop clear, friendly, conversational product content that meets users needs and supports key business objectives.
MY ROLE
Messaging and concept development.
Conducting and applying user testing to all the marketing campaigns.
Editing existing copy for clarity, consistency and tone of voice.
Align with compliance and legal teams during the content development and approval process.
Led the effort to create a unified style guide.
Collaborating with designers, researchers, product managers, analytics team and engineers to meet business and user goals.
My work includes microcopy, emailers, direct response copy, direct mail campaigns and solicitations, account management communications, brochures and collateral materials.
Capital One Walmart Rewards Program Playbook
CHALLENGE
Help all the collaborators working on the program create clear, consistent communications.
SOLUTION
Provide helpful guidance and resources for writers, designers, engineers, and whoever else involved in this program.
Emailers (CRM & Acquisition)
Click the InVision link below -
